Den brittiska välgörenhetsorganisationen Oxfam har fått godkänt av Advertising Standards Authority att fortsätta sprida budskapet om att klimatförändring dödar.
ASA hade fått fyra (bara!) klagomål från människor som ansåg att det inte fanns bevis för ovanstående och att annonsen därmed var missledande. Deras svar är dock en besvikelse.
”We noted that Oxfam’s claim was reasonably restrained in that it stated deaths were occurring at the present time as a result of climate change but that it did not claim specific numbers of deaths were attributable and it did not speculate about future numbers of deaths. Because of that, and because of the consensus that we considered already existed amongst climate scientists that there was extremely strong evidence for human induced climate change, and because of a similar consensus that climate change was now resulting in people dying, we concluded that the ad was not misleading.” [mina fetningar]